In this module, you will learn about the importance of analyzing the research data you gather to clearly define the problems you are trying to solve for the end-user. You will be introduced to design personas, their advantages, and how to create them. Additionally, you will learn to prepare a customer value curve and its key benefits in the design process. The module covers various analysis techniques, such as triangulation, affinity diagrams, customer journey maps, and empathy maps.
– Triangulation
– Affinity diagrams
– Customer journey map
– Personas
– Customer value curve
– Empathy map