Google AdWords
– Search Advertising Module
– Display Advertising Module
– Re Targeting Module
– Remarketing
– Branding VIA Paid Networks
– Ads on Google/Facebook
Key Training Areas – PPC
– On page Optimization for Paid Marketing
– Landing Page Creation
– Ad Making Strategies
– Geo targeting of Ads
– Bidding
– Campaign Designing
– Campaign Optimization
– Conversion Tracking
– CPC/CPM
– (Discuss Case Studies of clients – Mistakes made by most of Campaign Manager)
Blogging/Content Marketing & Management
– Types of Blogging/ How to do blogging
– Content Generation/ Content Distribution
– Content for Various Networks
– Professional Blogging
– WordPress Blog
– Guest Blogging/ Micro Blogging
– Tools to know before blogging
– Content Marketing Plan
– Building trust, authority and brand with content
– Write killer headlines
– Write quality articles
– Meme Marketing and Moment Marketing
– Content Distribution, Content Calendar
– Content Writing Tools
– Create Image content quickly
– Create animation content quickly
– Create video content quickly
– (Each student will write a blog which will be published by our associate to provide motivation to the candidate& candidate will get credit/Recommendation on LinkedIn)
Social Media Marketing
– Competitive Research
– Audience Research
– Leveraging Facebook Groups
– Setting up a social media ad account
– Facebook ads, Facebook Retargeting
– Create high engagement content
– Make consistent posting easier
– Ways to Monetize your Social
Business Accounts (Page)
– Creating Strong Profiles on Facebook
– Creating Pages & Groups, Advertising on social media
– Lead Generation, Branding on Facebook
– (Each candidate will create his/her own Facebook page and group)
Quora
– Best Practice& Benefits of Pinterest / Quora
– How to Use Pinterest / Quora for Customers
– (A live project will be assigned to each candidate)
– LinkedIn – Internet Marketing
– Creating Strong Profiles on LinkedIn
– Creating Company Profiles
– Advertising on social media
– Branding on LinkedIn, Company pages
– (Each candidate will be asked to use LinkedIn Publication and improve his/her profile)
– Creating Strong Profiles on Twitter
– Product Brand Promotion Activities
– Retweet, Hashtags, Twitter Trend
– Creating Strong Profiles on Instagram
– Product Brand Promotion Activities
– Strategies of Instagram (Monthly plan)
YouTube
– Video Optimizations
– Video Marketing
– (Learners will look at Company’s social media Page like Facebook to give a real scenario. Facebook campaign of clients will be shown and discussed for a better understanding)