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2 Months Digital Marketing Course

Original price was: ₨ 25,000.00.Current price is: ₨ 20,000.00.

✓ 2.5 month Long Course

✓ 2 Hours per day

✓ Daily Assignment / Projects / Doubt solving

✓ 24/7 Private Community Support / Revision session

✓ Both Physical / Online available

✓ Verified Certificate

✓ Everyday recording available

✓ Internship guaranteed

 

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Now to bridge the gap between industry and IT students Vrit Technologies is launching Digital Marketing Course.

Our digital marketing course covers Email Marketing, WordPress Development, Google Ads, Blogging and Content Marketing, Social Media Marketing, Affiliate Marketing, E- commerce Marketing and many more.

 

Benefits of Digital Marketing

Here are some benefits of digital marketing:

  1. Global Reach: With digital marketing, you can reach a global audience, breaking geographical barriers and expanding your business’s reach.
  2. Cost-Effective: Digital marketing is often more cost-effective than traditional advertising methods, making it an attractive option for businesses with varying budgets.
  3. Measurable Results: You can track the performance of your digital marketing campaigns in real-time. Therefore, this allows you to make data-driven decisions and optimize your strategies for better results.
  4. Targeted Marketing: With precise targeting options, you can reach the right audience, ensuring your message reaches those most likely to convert.

Objectives of Digital Marketing Course

Our Digital Marketing course is designed to achieve the following objectives:

  1. Comprehensive Knowledge: Gain an in-depth understanding of digital marketing tools, strategies, and best practices to become a proficient digital marketer.
  2. Hands-On Experience: Get practical experience in running real digital marketing campaigns, using popular tools and platforms.
  3. Certification: Earn a recognized certification that demonstrates your expertise in digital marketing, giving you a competitive edge in the job market.
  4. Stay Updated: Lastly, you stay up-to-date with the latest trends and techniques in digital marketing to ensure your skills are always relevant in this ever-evolving field.

Why Choose a Digital Marketing Course at Vrit?

At Vrit Technologies, we take pride in offering a digital marketing course that stands out for several reasons:

  1. Experienced Instructors: Firstly, our courses are led by industry experts with years of experience in digital marketing. They bring real-world knowledge and insights into the classroom.
  2. Practical Approach: We believe in learning by doing. Our course includes hands-on exercises, real-world case studies, and live projects, ensuring you gain practical skills that can be immediately applied.
  3. Customized Curriculum: Our curriculum is carefully crafted to cover the latest industry trends and technologies. This ensures that you’re equipped with the most relevant knowledge.
  4. Job Assistance: We provide job placement assistance, connecting you with a network of industry professionals and helping you kickstart your career in digital marketing.
  5. Flexible Learning Options: We offer flexible learning options, including online, in-person, and blended learning. So, you can choose the format that suits your schedule and preferences.
  6. Lifetime Access to Resources: Enroll in our courses, and you’ll have lifetime access to our extensive library of digital marketing resources, ensuring you can keep learning even after you complete your course.
  7. Certification: Lastly, upon course completion, receive a recognized certification that demonstrates your expertise in digital marketing, boosting your credibility in the job market.

Career Opportunities as a Digital Marketer

The demand for skilled digital marketers is on the rise. With our Digital Marketing course, you can unlock a world of career opportunities, such as:

  1. Digital Marketing Manager: Lead digital marketing strategies for businesses and oversee campaigns.
  2. Social Media Manager: Manage and grow a brand’s presence on social media platforms.
  3. SEO Specialist: Optimize websites for search engines to improve online visibility.
  4. Content Marketing Manager: Create and manage content strategies for businesses.
  5. Email Marketing Specialist: Design and execute email marketing campaigns to engage and convert customers.

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Basics of Digital Marketing

– About Digital Marketing v/s Traditional Marketing

– Hierarchy in Digital Marketing

– Role in Digital Marketing

– Scope & Career Opportunities

– Skills to become Digital Marketers

– How to start Digital Marketing

– Validate Business Idea

– Market Research

– Buyer/ Audience Persona

– Defining Sales Funnel

– Creating a Lead Magnet

– Creating Brand Persona

– Volunteer’s selection for Digital Marketing Program

WordPress Website Development [Blog/Ecommerce]

– How to create a website on WordPress technology

– Understand your online presence

– CMS management

– Google Search Console Integration

– (You will be taught how to make your own website. Candidates will work on their websites and create an online presence)

SEO Training

– About Search Engine Optimization & Working

– How Search Engines Work (Google)

– Keyword Research Strategies

– Types of Keywords

– Keyword Application

– Keyword Research for Ecommerce

– Keyword Oriented Content

On Page Optimizations

– On page factors for Search Engine (Google)

– On Page Optimizations Techniques and other Algorithms

– Content Optimization

– Google Insights / Trends

– Google Panda/Penguin/Hummingbird Update

Off Page Optimizations

– What is Link Building?

– Link Building Strategy

– Directory Submission

– Social Bookmarking

– Article Submission

– Press Release

– Blog Submission

– Forum Postings, Forum Submission & Applications

– Question Answers Portals

– Classified Submissions

 

Google AdSense

– Learn How to Earn from Google

– How AdSense Works

– Legal Policies of Google Earning program

– Account Creation

– Code Installation

– (Show how to put AdSense in a Website and also the dashboard of AdSense and Revenue earning by a Blogger)

PPC Training

Google AdWords

– Search Advertising Module

– Display Advertising Module

– Re Targeting Module

– Remarketing

– Branding VIA Paid Networks

– Ads on Google/Facebook

Key Training Areas – PPC

– On page Optimization for Paid Marketing

– Landing Page Creation

– Ad Making Strategies

– Geo targeting of Ads

– Bidding

– Campaign Designing

– Campaign Optimization

– Conversion Tracking

– CPC/CPM

– (Discuss Case Studies of clients – Mistakes made by most of Campaign Manager)

Blogging/Content Marketing & Management

– Types of Blogging/ How to do blogging

– Content Generation/ Content Distribution

– Content for Various Networks

– Professional Blogging

– WordPress Blog

– Guest Blogging/ Micro Blogging

– Tools to know before blogging

– Content Marketing Plan

– Building trust, authority and brand with content

– Write killer headlines

– Write quality articles

– Meme Marketing and Moment Marketing

– Content Distribution, Content Calendar

– Content Writing Tools

– Create Image content quickly

– Create animation content quickly

– Create video content quickly

– (Each student will write a blog which will be published by our associate to provide motivation to the candidate& candidate will get credit/Recommendation on LinkedIn)

Social Media Marketing

– Competitive Research

– Audience Research

– Leveraging Facebook Groups

– Setting up a social media ad account

– Facebook ads, Facebook Retargeting

– Create high engagement content

– Make consistent posting easier

– Ways to Monetize your Social
Business Accounts (Page)

Facebook

– Creating Strong Profiles on Facebook

– Creating Pages & Groups, Advertising on social media

– Lead Generation, Branding on Facebook

– (Each candidate will create his/her own Facebook page and group)

Quora

– Best Practice& Benefits of Pinterest / Quora

– How to Use Pinterest / Quora for Customers

– (A live project will be assigned to each candidate)

LinkedIn

– LinkedIn – Internet Marketing

– Creating Strong Profiles on LinkedIn

– Creating Company Profiles

– Advertising on social media

– Branding on LinkedIn, Company pages

– (Each candidate will be asked to use LinkedIn Publication and improve his/her profile)

Twitter

– Creating Strong Profiles on Twitter

– Product Brand Promotion Activities

– Retweet, Hashtags, Twitter Trend

Instagram

– Creating Strong Profiles on Instagram

– Product Brand Promotion Activities

– Strategies of Instagram (Monthly plan)

YouTube

– Video Optimizations

– Video Marketing

– (Learners will look at Company’s social media Page like Facebook to give a real scenario. Facebook campaign of clients will be shown and discussed for a better understanding)

Affiliate Marketing

– What is Affiliate Marketing?

– How to Sell through Affiliates

– How to make money

– Branding Through Affiliate Marketing

– Affiliate Management Agencies

– Merchant, Affiliate, Market & Customer

– Product & Service Marketing

– Traffic from Affiliate Network

– Commission Based Lead Generation

– Profitable Niche Product Promotion

– Affiliate Tracking

– Expanding Business through Affiliate Marketing

E-Commerce

– SEO for E commerce

– Paid Marketing for E commerce

– International Ecommerce strategy

– E commerce CMS Management

– Gateway Providers & Policies

– Landing Page Optimization for Ecommerce

– Mobile Payments

– Core Selling Strategies (Show E- Commerce backend processes)

Web Google Analytics

Part 1. Google Analytics Basics

– How Google Analytics works

– Accounts Management in Google Analytics

– Profiling in Google Analytics and users

– Google Analytics Navigation

– Basic Metrics in Google Analytics

– Google Analytics Reports

Part 2. Analytics Intelligence

– Setup Automatic Intelligence Alerts

Part 3. Google Analytics – Advanced Segments

– How to use advanced segments in Google Analytic

– How to create custom advanced segments

Part 4. Content Data Interpretation

– Pages and Landing Pages data

– Event Tracking in Analytics

– Google AdSense

– Interpretation of Site Search data

Part 5. Visitors Data Interpretation

– Tracking Unique visitors to site

– Tracking visitors according to Geographic location

– Understanding Technical reports

– Understanding Benchmarking

Part 6. Defining Goals & Ecommerce Tracking

– How to set up goals

– Understanding Goal reports & Ecommerce tracking in Analytics

Graphics / Visuals Creation

– Role of Graphics on social media

– How to Create Visual Ideas

– How to make Visuals without Technical Knowledge using free tools like Canva and more.

– (Each candidate will create 4 Visuals)

 

Email Marketing

– Types Email Marketing

– Email Marketing Servers

– Email Marketing Application / Software

– Email Database Management

– Email Data Extraction & Collection

– Free Email Marketing Apps

– Transactional emails, Direct emails, Opt-in email

– Unconfirmed opt-in

– Confirmed opt-in (COI)

– Email Newsletters

– Tracking Email Conversions

Deployment

– Deployment of your WordPress Site project on cPanel.

Assignment

– Each student will have a project to complete in order to demonstrate their understanding both during and after the course.


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